BumpDay Campaign
BumpDay is a social campaign by What to Expect focused on raising awareness and support to help ensure every mom has access to the care needed for a healthy start, regardless of race, location, or financial circumstances.
In 2022, BumpDay received an Anthem Award for its work in diversity, equity, and inclusion.
Context
Newspaper-like visuals were used to convey the idea of raising awareness and "spreading the word" that every mom should have access to maternal care.
I developed the campaign’s direction and helped execute a cohesive asset system across social, editorial, and paid placements. Collaborated closely with the creative lead to bring these assets to life.
Social Graphics
