BumpDay Campaign
BumpDay is a social campaign by What to Expect focused on raising awareness and support to help ensure every mom has access to the care needed for a healthy start, regardless of race, location, or financial circumstances.
In 2022, BumpDay received an Anthem Award for its work in diversity, equity, and inclusion.
Context
Developed the campaign’s visual direction and helped execute a cohesive asset system across digital touchpoints, including social, editorial, and paid placements. Collaborated closely with the creative lead to adapt and assemble visuals into final campaign deliverables.
Social Graphics
Banner Ads
