BumpDay 2023

#BumpDay is a social campaign by What to Expect to “raise awareness and support so that every mom gets the help she needs to deliver a healthy start in life for the baby she loves, regardless of the color of her skin, where she lives or her ability to pay.”

source: whattoexpect

In 2023, I was given the opportunity to be the main designer on this project from conceptualization, visual design, and the development of assets. The design emphasizes the importance of community, support, and making each others’ voices heard in a dynamic and hopeful way, while also representing the complexity of the state of maternal health care.

Category: Graphic Design, Branding, Social Media